"There's no magical growth lever. You just do a good job, every day, for 23 years, and the referrals do the rest." Our CEO and Founder, Matt Watts, author of Made With Ambition, joined the Start-up Hustle podcast to talk about what really drives entrepreneurs and how MWA has grown by designing and building striking commercial spaces for brands like Jimmy Choo, Nike, Net-a-Porter and Netflix.
Matt explains how one great job can snowball. Through referrals alone, MWA's client list has grown to include Nike, Hermès, ASOS and Stella McCartney. He also reflects on how his own life experiences shaped his approach to risk, and why so many entrepreneurs end up playing not to lose rather than playing to win.
Along the way, Matt shares a cautionary tale about AI: a tool invented ten years of Harrods experience for our Head of Facilities "because it thought it sounded better". He also explains why case studies are the step too many founders skip, why showing beats telling in a visual business like ours, and why the CEO has to drive the marketing. TikTok is now on the agenda too.
Watch the full episode below.