WAH! Nails.

MWA delivered the fit-out of WAH! Nails’ experiential nail salon and beauty store on Peter Street in Soho, a two-floor concept designed to immerse customers in an interactive retail and treatment experience. The ground floor houses a play and discover zone with an immersive virtual reality experience, nail printing technology and a product testing area. The basement level provides six manicure stations, three pedicure chairs and a cocktail bar, creating a genuinely social destination for beauty treatments.

The VR technology and nail printing installations required specialist AV and technology infrastructure, which was co-ordinated and commissioned as part of the main works scope. All systems were operational from day one of trading.

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