We were tasked with designing and fitting out Visionnaire's prestigious new London flagship store in the heart of Knightsbridge luxury furniture showroom district.
The 4,000 sq ft project required a complete Category B fit-out over 12 weeks, creating a sophisticated showroom across ground and mezzanine floors that would embody the Italian luxury brand's distinctive aesthetic and international vision.
Visionnaire, established in Italy since 1959, brings Italian artisanal excellence into contemporary international living. As a leading luxury furniture and design house with global presence across 55 countries, they required a London flagship that would serve as more than just a showroom - a true 'manifesto space' expressing their new way of living that is sensitive, inclusive, and deeply connected to beauty as a form of culture.
The project delivered a complete transformation through carefully executed Category B fit-out works. MWA designed and fitted out the space to create an immersive experiential destination where design, art, and the culture of living intertwine in a sophisticated narrative. The showroom unfolds along a fluid path that alternates the latest collection releases with the brand's iconic pieces, including the architectural Babylon Rack sofa, the sculptural Shibari armchair by Studiopepe, and Mercury - the first seating ever produced by the brand.
MWA are extremely proud of our achievements and the photos and video speak for themselves. The space reflects the brand's international vision, offering clients an experience that goes beyond a simple purchase - delivering a complete lifestyle where the harmony of forms, sartorial attention to detail,and design innovation blend seamlessly. Each setting demonstrates our capability to translate luxury Italian design sensibilities into a world-class retail environment that serves as both showroom and cultural destination.